IKEA's Ingka Group announced retail sales of Euro 39.6 billion for the fiscal year ended on August 31, 2024, a 5% drop compared to the previous year. Despite the decline, the company invested more than Euro 2.1 billion to lower prices across thousands of products in all markets, driving a 3% rise in store visits and a 28% increase in online traffic.
IKEA sales drop 5% but price cuts boost customer visits
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